There is much buzz surrounding the announcement that the iPhone will be available to Verizon subscribers as Apple ends its exclusive carrier agreement with AT&T. The deal is expected to shakeup the mobile marketplace as consumers who are either current iPhone subscribers or in the market for one now have the option of choosing a carrier, a choice expected to drive a growing number of mobile users into Verizon’s subscriber base and further increase iPhone device sales.

Verizon currently leads the U.S. mobile market as the carrier for 31% of mobile subscribers, with AT&T accounting for 27% share. But when looking exclusively at the smartphone market, AT&T holds a commanding lead with 38% marketshare, compared to Verizon’s 27%. However, as an increasing number of smartphone options have become available across carriers, AT&T has seen its smartphone share decline 7 percentage points in the past year. Meanwhile, Verizon has climbed 4 percentage points as Android devices using Verizon have penetrated the market at a rapid clip.


Verizon iPhone Announcement



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How the Verizon iPhone Announcement Could Influence the Mobile Market By Sarah Radwanick